Bróg blends Ireland’s rich traditions with modern design, creating unique footwear that tells a story.

"Bróg" is the Gaelic Irish word for "shoe," reflecting our deep connection to Irish roots, symbolized by the fada on the “Ó” embossed on our soles. 

Bróg stands on three core values: Heritage, Elegance, and Empowerment.

Founded by Danieli Bergin in 2023 a Brazilian shoe designer who fell in love with Ireland .

Fascinated by shoes and the entire manufacturing and craftsmanship process involved in the footwear industry, Danieli embarked on this journey. 

In Italy, she had the opportunity to spend a few years learning and understanding the process of making impeccably pristine shoes in the Marche region, guided by incredibly skilled Italian artisans. 

As a brand that values limited editions, Bróg embraces slow fashion, producing in small batches to ensure exceptional quality and minimal waste. 

This commitment to sustainability and craftsmanship aligns with the growing demand for conscious luxury, making Bróg a brand that not only delivers beauty but also respects the environment and the artisans behind every shoe.