Bróg blends Ireland’s rich traditions with modern design, creating unique footwear that tells a story.

"Bróg" is the Gaelic Irish word for "shoe," reflecting our deep connection to Irish roots, symbolized by the fada on the “Ó” embossed on our soles.

Bróg stands on three core values: Heritage, Elegance, and Empowerment.

Founded by Danieli Bergin in 2023 a Brazilian shoe designer who fell in love with Ireland almost two decades ago and has lived here ever since.

A shoe design course at Central Saint Martins, University of the Arts London was where she discovered her passion for shoe design. Fascinated by shoes and the entire manufacturing and craftsmanship process involved in the footwear industry, Danieli embarked on this journey. In Italy, she had the opportunity to spend a few years learning and understanding the process of making impeccably pristine shoes in the Marche region, guided by incredibly skilled Italian artisans. The authenticity of the designers patterns taught her the value of details in the creation process. As a brand that values limited editions, Bróg embraces slow fashion, producing in small batches to ensure exceptional quality and minimal waste. Our leather is certified by the Leather Working Group (LWG), guaranteeing responsible sourcing and ethical production.

This commitment to sustainability and craftsmanship aligns with the growing demand for conscious luxury, making Bróg a brand that not only delivers beauty but also respects the environment and the artisans behind every shoe.